Token-gating Shopify stores using NFTs

How merchants and their customers are benefiting from NFT-gated online stores.


Arne Wolfewicz


Co-Founder & CEO

March 7, 2023

Increase revenue through customer loyalty

Token-gating can increase customer loyalty by providing a sense of exclusivity and creating a more personalized shopping experience for customers. When given access to exclusive content or offers through token-gating, customers feel valued and appreciated, which, in turn, leads to increased loyalty and engagement.

Additionally, token-gated access allows merchants to tailor their content and offers to individual customers, which can also increase loyalty by making the shopping experience more personalized and relevant. This helps build stronger relationships and again leads to increased loyalty and repeat business.

Finally, a token-gated shopping experience allows merchants to create unique, one-of-a-kind products that are only available to customers who have the appropriate NFT and either allow them to claim against it (also known as "claim and burn") or in the conventional way using the standard payment methods.

Unique experiences and enhanced value for shoppers

The benefits of NFT-gated Shopify stores extend beyond just the merchants. Customers also stand to gain a lot from these stores. For one, they offer a unique shopping experience that is unlike anything else available online. Because each NFT is unique, customers can feel confident that they are buying something truly special and one-of-a-kind.

In addition to the unique shopping experience, NFT-gated Shopify stores also offer customers greater security and peace of mind. Because NFTs are backed by blockchain technology, they are extremely secure and difficult to counterfeit. This means that customers can feel confident that their purchases are legitimate and that they are buying from a reputable merchant.

Although this has to be taken with a grain of salt, another benefit from the customer viewpoint is the potential for increased value of their purchases. While a token doesn't have any intrinsic value all by itself, NFTs can be made unique and limited in supply, they can often increase in value over time – especially when tied to rights over another product, be it digital or physical. This means that customers who buy from those stores may see the value of their purchases increase, providing them with potential profits down the line.

Win win

Overall, NFT-gated stores offer a wide range of benefits for both merchants and their customers. They provide merchants with a new and exciting way to sell their products, and offer customers a unique and secure shopping experience. As the use of NFTs continues to grow, we can expect to see more and more merchants adopting NFT-gated Shopify stores, and customers viewing them as a given.

If you liked this article, you'll love Narratic.

Narratic allows you to create a high-performing loyalty system customized for your brand. Create emotional rewards, memberships, and tiered point systems within minutes.